07.12.2012 Executive Panel: Protecting Brand Value and Customer Loyalty

The root of any franchise is their customers and brand. Although a strong franchise is built from the two, it is also the two factors that credit card hackers target to dismantle. The growing risk of data breaches trying to thwart your success is now an everyday reality. These hackers’ goal is to cripple your business by finding vulnerabilities in your credit card handling.

Our executive panel will have an open discussion using real-life examples on what they do to protect their customers and brand, and how ignoring it could be a paralyzing decision. The panel will discuss low-cost solutions to credit card protection, avoiding common misconceptions about protecting your customers’ information and why small businesses are credit card hackers’ favorite target.

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• franchisees
• franchisor